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ESL and BY EXPERIENCE form partnership

for first-ever eSports Series to debut in CINEMAS


Series kicks off with world premiere of “ALL WORK ALL PLAY”, an esports documentary from acclaimed filmmaker Patrick Creadon profiling the Intel® Extreme Masters tour.

Premiere will be immediately followed by a live esports extravaganza direct from ESL studios in US and Germany to cinemas globally.

(New York, NY) March 17, 2015 - ESL, the world’s largest esports company, and BY Experience, the global leader in live cinema content, announce their partnership to develop, create and distribute a series of live global esports events curated specifically for cinema audiences. The exclusive series, ESPORTS IN CINEMA, will include live broadcasts of a variety of gaming events, with the addition of specially produced content for cinema screens that will take fans into the innermost workings of the esports world.

The first event in the ESPORTS IN CINEMA series is "ALL WORK ALL PLAY: The Pursuit of eSports Glory LIVE", a documentary feature on ESL’s elite pro gaming tour, the Intel® Extreme Masters. Immediately following the film will be a live esports spectacle, including live gaming with top players, guest appearances by famous esports personalities, a Q&A in front of a live studio audience, and other exclusive content designed for gaming enthusiasts. The documentary, by filmmaking team Christine O'Malley and Patrick Creadon, features top players and esports personalities, and offers a never-before-seen look at the world's fastest growing sport. Featured prominently is a behind-the-scenes look at the planning and production of Intel® Extreme Masters, the longest running global pro gaming tour in the world. The documentary will be premiered from the ESL Burbank studio (CA, USA) on Thursday, July 23rd for North American and Latin American cinema audiences and from the ESL Cologne studio on Tuesday, July 28th (NRW, Germany) for European and Asian cinema audiences.

“I think this documentary and the broader partnership is symbolic of how far we’ve come,” said Ralf Reichert, Managing Director of ESL. “When we started out, I dreamt about us filling stadiums, but I never entertained the idea of filling cinemas. Everyone who works with Intel Extreme Masters here at ESL is passionate about esports and I think this documentary and the development of esports series programming in cinemas is a testament to that growth. I’m very excited to see esports in cinemas for years to come and can guarantee I’ll be the first to buy a ticket.”

The ESPORTS IN CINEMA series will continue with ESL One Cologne 2015 Counter-Strike: Global Offensive event broadcast from Cologne, Germany in August. An additional three to four gaming events under the ESL/BY Experience partnership will be announced by July 1. Each will feature original programming centered on the biggest celebrity gamers, top esports teams, lead players throughout the world, celebrated esports commentators, and legendary Hall of Famers.

“BY Experience is honored to partner with ESL to create unique live events for cinema audiences globally, starting with the spotlight on the Intel Extreme Masters through ‘ALL WORK ALL PLAY’,” said Julie Borchard-Young, Co-President of BY Experience. “The in cinema broadcasts will afford esports fans an unprecedented opportunity to get together in their communities to enjoy several high-profile events throughout the year, as part of a global shared experience. Cinemas provide the optimal setting for spectators to watch their favorite players and teams compete across an array of gaming titles, broadcast live on a 70 foot cinema screen in surround sound.”

To view the trailer for the documentary screening events and to sign up for ticket on sale notification for this and future events in the ESPORTS IN CINEMA series, visit

For information concerning the Intel® Extreme Masters, please visit

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ESL is the world's largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esport’s ecosystem. With offices in Germany, Russia, France, Poland, Spain, China, North America and partners in many other countries, it has a truly global footprint.

Intel® Extreme Masters - Intel® Extreme Masters is the longest running global pro gaming tour in the world. Started in 2006 by ESL, the competition features StarCraft II and League of Legends tournaments in Europe, Asia, North and South America. ESL’s online broadcast of the Intel Extreme Masters reaches over 20 million viewers on Twitch each season.

BY Experience kicked off the digital revolution of live events to movie theaters and other locations globally with David Bowie’s 2003 Reality album launch and since then, over 22 million tickets have been sold worldwide for cinema events BY Experience has distributed globally. Current cinema series credits: Distribution Representative, The Met: Live in HD (Worldwide; since 2006), the U.K.’s National Theatre Live (Ex-UK; since 2009), Bolshoi Ballet (North America; since 2014), Stratford Festival HD (Ex-Canada, since 2014). Additionally, BY Experience has executive produced and/or distributed several diverse programs for cinema including numerous rock concerts, radio programs, fine art exhibits, and other special content events. BY Experience distributes to over 60 countries, to over 2,000 movie screens.

O’Malley Creadon Productions is one of the leading documentary teams in the U.S. Founded in 2000 by producer Christine O'Malley and director Patrick Creadon, O'Malley Creadon have twice been nominated for the Grand Jury Prize at the Sundance Film Festival, and have been nominated and won numerous awards for their work. Credits: WORDPLAY (2006), I.O.U.S.A. (2008), and IF YOU BUILD IT (2014).

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