Polk & Co. is a New York City-based boutique agency specializing in public relations, media campaigns and social engagement for Broadway, theatrical projects, television, film, personalities and special events. We provide a tailored approach to meeting our client's goals, with an emphasis on strategic planning and creative thinking.
We are advocates for our clients and serve to develop, position and communicate a strong identity for them across all media platforms.
We believe that passion and enthusiasm create effective points of view and serve in the generation of new and exciting ideas.
We bring 20 years of Broadway and Off-Broadway experience in both the commercial and not-for-profit sectors. Our campaigns have included national media consulting for cultural institutions and theatrical touring productions, celebrity personal publicity, crisis management, Broadway outreach for theatrical film releases and philanthropic cause related publicity.
We develop goal oriented, creative public relations campaigns by identifying and strategically positioning key assets. We navigate clients through the evolving field of new media while utilizing a vast network of national and local media relationships developed over 20 years.
We deliver national, local and international media coverage and branding, press events, expertise in creating and maintaining social media identities, integrated blogger campaigns, awards-campaign strategies, media training, Pre-Broadway and out-of-town publicity consulting, national theatrical touring consultation, individualized meet and greet opportunities with select members of the media to cultivate more meaningful relationships, cast album campaign strategies, and graphic design production.