Polk & Co. is a New York City-based agency specializing in public relations, media campaigns and social engagement for Broadway, theatrical projects, television, film, personalities and special events. We provide a tailored approach to meeting our client’s goals, with an emphasis on strategic planning and creative thinking.
As an agency, we prioritize personal relationships with every client. This way we can staff and service each account to center one-on-one connections with both clients and media representatives, ensuring collaboration and mutual goal-setting. We are also a team that constantly drives itself to build our work on ideas rather than routines. It keeps us excited, and delivers the best results.
We bring 20 years of Broadway and Off-Broadway experience in both the commercial and not-for-profit sectors. Our campaigns have included national media consulting for cultural institutions and theatrical touring productions, celebrity personal publicity, crisis management, Broadway outreach for theatrical film releases and philanthropic cause related publicity.
We develop goal oriented, creative public relations campaigns by identifying and strategically positioning key assets. We navigate clients through the evolving field of new media while utilizing a vast network of national and local media relationships developed over 20 years.
We deliver national, local and international media coverage and branding, press events, expertise in creating and maintaining social media identities, integrated blogger campaigns, awards-campaign strategies, media training, Pre-Broadway and out-of-town publicity consulting, national theatrical touring consultation, individualized meet and greet opportunities with select members of the media to cultivate more meaningful relationships, cast album campaign strategies, and graphic design production.